Every great dream begins with a dreamer. And over the years we have mentored many to successfully chase their dreams and make a great living following their passion.
Today, you have the freedom and the technology to design and create your own website. You don’t need to know anything about web design or coding. You don’t need to pay a small fortune to agencies or web designers. Team FlexiDollars has put together the ultimate guide that will guide you, step-by-step, on how to design and build a website for your small business. We will also guide you on how to market your business and make money online.
First things first, you need to decide on the niche that you wish to target. This decision is invariably influenced by your areas of knowledge and expertise. A lucky few are able to target a niche, which has been a life-long passion, like music, photography, travel etc. Doing in-depth online research, category analysis and brainstorming with domain experts needs to be done, before arriving at a decision.
The next step is to choose a domain name, which is the address of your website, such as www.yourbusiness.com. It should reflect your business and many focus on a clever combination of words for greater impact and memorability.
Next, you have to check if your domain name is available. You can check for you domain name availability here…
If the domain name you want isn’t available, do not get disheartened. It’s is a very common phenomenon as there are millions of websites on the Internet today. All you have to do is work out variants of your preferred domain name or look at completely different alternatives, as well.
Then, all you have to do is get your domain name registered. Domain names can cost anywhere from $10 to $40 a year.
Now, you can get your domain registered through reputed web hosting companies like BlueHost and Hostgator.
When it comes to choosing a web hosting company, there are so many service providers today that it’s tough to come up with a decent shortlist. The best way to go about the short listing process is to first put down your requirements. For example, if you are looking at a travel biz, which needs loads of video and photographs, then you clearly need a web hosting plan that offers the best deal for more storage and band width. But if you are looking for an agile, light, quick upload site, then you need to shortlist web hosting plans that offer the best deals in terms of speed and performance.
Now, we got the FlexiDollars research team to do the groundwork for you. They did in-depth research backed by a comprehensive competitor analysis and have come up with a killer shortlist of the best web hosting companies that offer the best deals and world-class services.
A quick-canvas on each of these top website hosting companies…
When you Google the best website platforms in 2020, you will get a veritable flood of options. And you won’t even know where to begin, let alone how to evaluate and arrive at a decent shortlist.
So we decided to do the research for you. Team FlexiDollars has spent hundreds of man-hours, doing in-depth research and a comprehensive competitor analysis. And we have come up with a killer shortlist that is just right for you.
Before getting into the design and content development phase, it is imperative that you first blueprint the website…
• How should I structure the internal page navigation?
• What should be in my main menu?
• What should be my home page focus?
• What about social media integration?
These are some of the many questions that you need to answer, while developing the blueprint. This will give you complete clarity on the way forward. A well thought through website blueprint may well be the difference between a good and a great website.
A decade back, website design was considered a highly specialized job and the small business owner was completely dependent on hi-priced web designers and agencies. No longer folks!!
Today most of the premier website builders like WordPress, Squarespace and Wix offer an extensive range of design templates. What does this give you as a website owner? Freedom, from being totally dependent on pricey web designers. Freedom, to design and build your website just the way you want it. Mouth-watering prospect, isn’t it?
Website content development is the one area you must invest considerable time and effort. But in reality most do not pay enough attention to content development. Many, in fact, choose to plagiarize content from some online source, thinking they can get away with it. Sorry folks, plagiarized content will hurt you and hurt you hard. Search engines, especially Google, while crawling your website will certainly penalize you if you have plagiarized content and you will simply vanish from the search radar.
Google best practices suggest that you develop original, compelling content that presents the required information succinctly. Good quality content will ensure that your website ranks well for your primary keywords.
Great Going! You now have a stunning website backed by great content. But, before going Live, please do a complete website audit and make sure that those small corrections are done and dusted before you go Live.
We have created a detailed digital marketing guide just for you. 15 years of digital marketing experience has been put down in a clear, concise guide. You don’t need to be tech savvy or marketing savvy. All you have to do is follow our tried and tested, step-by-step digital marketing guide. And we offer it to you for FREE!
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