FlexidollarsFlexidollars
You have come to the right place at the right time
Over the years, we have met some amazing, enterprising young talent, with great ideas and backed by total commitment and passion. All that they needed was some professional guidance on varied topics such as how to create a website or blog and how to create a custom digital marketing strategy that will help them to monetize their dream.
Team FlexiDollars has researched and put together the ultimate guide that will guide you, step-by-step, on how to create a custom digital marketing strategy that will drive quality traffic to your website/blog and boost revenue, with minimum investment.
Before getting into developing digital marketing strategy, first put down your business goals.
What do you want to achieve by Year 1, Year 2 and Year 3?
You need to put down specific, achievable numbers against a wide range of parameters…
By putting down targets for each parameter, you have clear metrics against which you can review your monthly, half-yearly and yearly performance levels and take corrective action where required.
Your target audience refers to that specific group of people, who are most likely to buy your product or service. Target audience can be defined based on a diverse set of parameters -viz- age, gender, education, profession, income, hobbies, other interests, etc.
By doing a detailed demographic and psychographic profile of your target audience, you will be able to target your marketing activities to the right set of potential customers and significantly improve ROI on your marketing spends.
Market intelligence is critical to success. You need to identify your main competitors and study their strengths and weaknesses. More important, an analysis of their websites and social media handles will give you a clear picture of their marketing strategies. By investing time and effort in doing a competitor analysis, you ultimately reap rich benefits.
When you do a comprehensive competitor analysis, you get great clarity on what to do, and more important, what not to do.
This, the strategic planning phase, is so crucial for your long-term success. Today’s hyper-competitive online marketing environment demands a multi-pronged strategy. Your digital marketing strategy needs to a diverse, but integrated set of marketing channels.
Search Engine Optimization (SEO) is the science and art of getting your website to achieve top ranking across a wide range of keywords, on major Search Engines such as Google, Yahoo and Bing.
SEO methodology, is a scientific, structured process which involves activities such as keyword research, meta-tag development, content optimization, link building, just to name a few.
This may sound ‘way out of my league’ to you. Do not worry.
Team Flexidollars has done considerable research across the top SEO Software and Tools in the market. These SEO Tools have been designed precisely for you, the young, enterprising digital entrepreneur, who wishes to effectively optimize his/her website and get top ranking, without the high cost of SEO agencies.
One Platform – All of SEO! Everything you need to boost ranking and drive traffic to your website.
If you are looking for an affordable, all-in-one SEO software toolset, then you have come to the right page at the right time. SEO PowerSuite contains all the tools that you need for SEO. Website audit, competitor analysis, keyword research, on-page SEO, link building, keyword rank tracking, you can do all this and more, all by yourself with the amazing SEO PowerSuite.
What’s more, SEO PowerSuite is 3x times cheaper than other SEO software tools, making it the ideal choice for small businesses and solopreneurs, who cannot afford hi-cost SEO agencies to optimize their websites. That’s why this intuitive, easy-to-use SEO software tool is the choice of over 2 million websites for their SEO. You can try SEO PowerSuite tools for FREE.
Get a ‘No-Strings’ Free Download @ SEO PowerSuite
Presenting Advanced Web Ranking (AWR) – The No.1 Keyword Ranking Tracker
Advanced Web Ranking (AWR) is the premier keyword rank tracking tool today. AWR delivers fresh, accurate, keyword ranking across all major search engines and by desktop, mobile and local searches. You can get keyword rankings daily, weekly and on-demand.
With Advanced Web Ranking (AWR), you can do a comprehensive competitor analysis, which will give you in-depth insights into your competitor landscape, their organic SEO strategies and their keyword ranking across search engines, across devices and across a wide spectrum of keywords.
With AWR you can create customized reports, with data tailored to your requirements. Besides keyword rank tracking and competitor analysis, you also get valuable insights into key parameters such as organic vs total traffic, best performing keywords, CTR by device, and more. AWR offers a full-access, risk-free, 30-day Free Trial period.
Start Free Trial @ AWR
Easy-to-Use, All-in-One SEO Toolset – Everything you need to rank higher & get more traffic
Mangools is a highly affordable, easy-to-use search engine optimization (SEO) software tool, for small business owners and aspiring digital entrepreneurs. Their SEO Toolset consists of 5 major Apps -viz- KWFinder (for keyword ranking), SERPChecker (for SERP analysis), SERPWatcher (for rank tracking), LinkMiner (for backlink analysis) and SiteProfiler (for SEO metrics & analytics). With these powerful Apps, you can do just about any, every, on-page and off-page SEO task. You can access all 5 Apps through one integrated dashboard.
Mangools is an intuitive, easy-to-use SEO software tool. You will get access to very comprehensive SEO tutorials and ‘how to’ videos, that will guide you through every stage of the SEO process. What’s more, they offer excellent customer support services, manned by seasoned SEO Pros. Mangools offers the most affordable entry level package that is just perfect for small businesses and aspiring digital entrepreneurs. Mangools offers a full-access, risk-free,10-day Free Trial period.
Start Free Trial @ Mangools
Social Media Marketing (SMM) is all about leveraging the power of social media platforms such as Facebook, Instagram, Twitter and LinkedIn to market your products and services.
Across business categories, social media marketing is based on 5 major pillars
• Strategic planning
• Content development and publishing
• Boosting engagement levels
• Implementing targeted ad campaigns
• Monthly monitoring and analytics
As always, Team Flexidollars have researched and identified one kick-ass social media management tool, just for you.
Plan, directly schedule, collaborate, and report on your social media campaign in one place
Sendible is a highly affordable, easy-to-use social media management tool, for small business owners and aspiring digital entrepreneurs. With Sendible you can integrate all the major social media platforms, Facebook, Instagram, Twitter, Linkedin, Google Business and more and control them through one integrated, user-friendly dashboard.
Through this dashboard, you can do just about everything. You can auto-post content and even customize content, images, and hashtags to sync with the tech-specs of each social media platform. They have an innovative ‘Engage’ tab, which is essentially a street-savvy social media tracker. You can monitor messages and post replies in any of your social platforms through this dashboard. They also have an amazing ‘Monitor’ tab, which picks up what is being said about your brand/s on social media.
Sendible offers the most affordable entry level package that is just perfect for small businesses and aspiring digital entrepreneurs. Sendible offers a full-access, risk-free,14-day Free Trial period.
Start Free Trial @ Sendible
Pay Per Click (PPC) Advertising is an ideal supplement to SEO as it offers considerable short and medium term benefits in terms of generating quality traffic for your website. A well planned and managed PPC campaign is arguably the quickest and most cost-effective way to drive targeted traffic to your web site within days of implementing the campaign. Through a competitive bidding process, you can buy a favorable position on the search engine results for specific keyword search phrases. You pay for results only on a “per click” basis, hence the name Pay per Click Advertising (PPC Services).
Advanced Web Ranking (AWR) is the premier keyword rank tracking tool today. AWR delivers fresh, accurate, keyword ranking across all major search engines and by desktop, mobile and local searches. You can get keyword rankings daily, weekly and on-demand.
With Advanced Web Ranking (AWR), you can do a comprehensive competitor analysis, which will give you in-depth insights into your competitor landscape, their organic SEO strategies and their keyword ranking across search engines, across devices and across a wide spectrum of keywords.
With AWR you can create customized reports, with data tailored to your requirements. Besides keyword rank tracking and competitor analysis, you also get valuable insights into key parameters such as organic vs total traffic, best performing keywords, CTR by device, and more. AWR offers a full-access, risk-free, 30-day Free Trial period.
Email marketing is a powerful direct marketing channel that enables you to reach your target audience with regular updates on your products and services.
And how does this work? Very simple…
• You need to tie-up with an Email marketing platform, ideally the #1… MailChimp
• Its primary function is to send automated Emails and Newsletters to your target audience
• Resist the temptation to do this key activity, all by yourself. SAs you will end up having serious implementation issues such as limited Email bandwidth, design related issues and Email deliverability hurdles.
Email marketing is a very effective marketing channel and research data clearly show that Email marketing has the highest ROI, across all marketing channels.
Presenting Mailchimp – The No.1 Email Marketing Platform which is just perfect for small businesses and solopreneurs
Every single day, almost 15000 new customers sign up for Mailchimp! Now that’s a jaw-dropping number folks. Mailchimp empowers you with the ability to design and implement professional email campaigns without having to pay pricey digital marketers.
You can design your very own email campaigns, you can do A/B Testing to identify the more effective campaign, you can create landing pages, narrow down on your target segment and improve click-through and conversion rates.
Mailchimp offers the most competitively priced packages to fit any, every budget. Besides this, they offer an excellent ‘Free Plan’ which enables you to try out this excellent platform for free, before deciding on the paid plans.
Get ‘No-Strings’ Free Plan @ Mailchimp
Behind every successful digital marketing campaign, you will invariably find a great content strategy!
In the digital world, Content is King! You must focus on developing, original, compelling content, including videos. Keep publishing quality content and you will attract quality customers.
Developing original, compelling content can be tedious and time-consuming. But this is the one all-important activity which will…
• Increase your brand visibility
• Drive quality traffic to your website
• And ultimately increase revenue and profitability