Over the years, we have met some amazing, enterprising young talent, with great ideas and backed by total commitment and passion. All that they needed was some professional guidance on varied topics such as how to create a website or blog and how to create a custom digital marketing strategy that will help them to monetize their dream.
Team FlexiDollars has researched and put together the ultimate guide that will guide you, step-by-step, on how to create a custom digital marketing strategy that will drive quality traffic to your website/blog and boost revenue, with minimum investment.
Before getting into developing digital marketing strategy, first put down your business goals.
What do you want to achieve by Year 1, Year 2 and Year 3?
You need to put down specific, achievable numbers against a wide range of parameters…
By putting down targets for each parameter, you have clear metrics against which you can review your monthly, half-yearly and yearly performance levels and take corrective action where required.
Your target audience refers to that specific group of people, who are most likely to buy your product or service. Target audience can be defined based on a diverse set of parameters -viz- age, gender, education, profession, income, hobbies, other interests, etc.
By doing a detailed demographic and psychographic profile of your target audience, you will be able to target your marketing activities to the right set of potential customers and significantly improve ROI on your marketing spends.
Market intelligence is critical to success. You need to identify your main competitors and study their strengths and weaknesses. More important, an analysis of their websites and social media handles will give you a clear picture of their marketing strategies. By investing time and effort in doing a competitor analysis, you ultimately reap rich benefits.
When you do a comprehensive competitor analysis, you get great clarity on what to do, and more important, what not to do.
This, the strategic planning phase, is so crucial for your long-term success. Today’s hyper-competitive online marketing environment demands a multi-pronged strategy. Your digital marketing strategy needs to a diverse, but integrated set of marketing channels.
Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is the science and art of getting your website to achieve top ranking across a wide range of keywords, on major Search Engines such as Google, Yahoo and Bing.
SEO methodology, is a scientific, structured process which involves activities such as keyword research, meta-tag development, content optimization, link building, just to name a few.
This may sound ‘way out of my league’ to you. Do not worry.
Team Flexidollars has done considerable research across the top SEO Software and Tools in the market. These SEO Tools have been designed precisely for you, the young, enterprising digital entrepreneur, who wishes to effectively optimize his/her website and get top ranking, without the high cost of SEO agencies. We then honed in on what many reckon to be the No.1 SEO Tool in the business…. SEMRUSH!
Semrush is the go-to SEO tool for over 10 million marketing professionals. An intuitive, easy-to-use tool, it will literally mentor you, step-by-step to do a complete and effective SEO for your website.