When you Google ‘Best Digital Marketing Tools’ you literally get thousands of options on the web. At this point, every aspiring digital entrepreneur is faced with this ‘How do I choose’ dilemma.
We got the Flexidollars Research Team to deep-probe this category and identify a select list of the best, must-have digital marketing tools. Tools that will help you reach, connect, engage and convert your target audience into revenue generating customers. Wherever you’re going on your entrepreneurial journey, we’re here to help you get there.
The Semrush suite of award-winning digital marketing tools is ideal for budding digital entrepreneurs and small business websites. If you wish to avoid hiring high-cost digital marketers, then Semrush is the only way forward. You can easily do SEO, competitor research, Google Ad campaigns, social media marketing, content marketing using just this one platform. You can even monitor competition, find out exactly what they are doing, and stay one step ahead of them.
Semrush provides you with all the digital marketing tools and know-how that you need to increase website traffic and generate sales. There are some great videos and tutorials that will guide you through each and every digital marketing activity, that you wish to adopt. Semrush currently offers 3 monthly subscription packages – Pro, Guru and Business. If you are a budding digital entrepreneur. Go for the Pro! If you decide to cancel or downgrade your subscription within the first 7 days, you’ll get a full refund. No questions asked.
Sprout Social is the most user-friendly and comprehensive social media management platform in the industry today. This robust platform frees you from the complexities of managing all your social media profiles. Facebook, Instagram, Twitter, LinkedIn, you can easily manage all your social media campaigns from a single dashboard. With Sprout, you can plan and schedule your posts, respond to comments and messages, and track all your campaign metrics from a single dashboard. You can regularly review campaign performance using their robust analytics and report formats.
Sprout Social has an amazing Listening Tool. You can listen to conversations happening on social media in your domain. You can do in-depth keyword and hashtag research, which will enable you to implement highly targeted campaigns. You can get great insights in terms of competitor activity and those are always invaluable learnings. If you are a budding digital entrepreneur, then Sprout Social is certainly a ‘must-have’ social media management tool for you.
MailChimp is arguably the most cost-effective Email marketing solution for the budding online entrepreneur, as well as the small biz and SME segments. Today, over 12 million businesses depend on MailChimp. You can easily create engaging Emails using their vast repository of design templates. And yes, custom email design option is also there. What’s more, you can manage your mailing lists, analyze your Email campaigns and track the all-important click-through rates. Using MailChimp, you can either send Email blasts to your entire mailing list or you can segment your subscribers and send highly targeted Emails to specific subscriber groups only.
MailChimp offers very affordable plans to suit any and every marketing budget. They also provide excellent, 24/7 customer support manned by domain experts who can quickly resolve any issue that you may be facing. So, if you are looking at sustained customer engagement and generating sales through Email campaigns, then MailChimp is just the right solution for you.
In 2021 Bluehost launched a very affordable WordPress Website Builder, with an easy-to-use interface. It’s an intuitive and versatile drag and drop website builder which does not need any technical knowledge or coding skills to design, build your very own website. Unlike other website builders, Bluehost Website Builder runs on top of WordPress. This makes it the ideal choice for those who wish to opt for a WordPress website. Bluehost offers a wide range of design templates, digital marketing tools, great tutorials and DIY videos. Just about anything and everything that you will need to learn how to design, build and create a great website. Bluehost website templates are responsive. Which simply means, they will automatically adjust to different screen sizes and will render well on all devices.
Bluehost offers very affordable plans for its newly launched WordPress Website Builder. These plans include web hosting, free SSL security certification and free domain for one year. Bluehost provides excellent 24/7 customer support by in-house WordPress experts.
Squarespace is one of the most popular do-it-yourself (DIY) website builders, especially in the small business, online business segments. A truly intuitive ‘no-code website builder’, Squarespace is just right for the small business owner or budding online entrepreneur, who simply wants to translate great ideas and concepts into stunning design. Squarespace templates are renowned for their distinctive looks and clean layouts. You can choose from a wide range of design templates to showcase your products or services effectively. Squarespace website templates are responsive. Which simply means, they will automatically adjust to different screen sizes and will render well on all devices. The great thing about Squarespace is that they will take care of everything, including web hosting and SSL certification.
Squarespace offers a range of highly affordable monthly plans to suit your unique business needs. Only Squarespace offers a 14-day free trial so you can try it out before subscribing.
Every digital campaign requires a wide range of marketing collateral. Banners, brochures, social media posts, videos, presentations, the list is endless. But hiring a designer is always an expensive proposition, especially for the budding digital entrepreneur. If you are also facing this dilemma, then Canva is just the right solution for you. Canva is an easy-to-use, graphic design and video editing tool, that has been designed for a non-designer like you. It has an intuitive drag-and-drop editor that allows you to transform your ideas into great design and videos. Canva also has an extensive library of professional templates, images, videos, animations, and music to choose from. What’s more, you can upload your brand logo, custom fonts and colors on Canva.
Canva offers 2 cost-effective plans – Canva Pro and Enterprise. They offer a 30-Day, Canva Pro Free Trial, just what you need to discover Canva’s amazing capabilities for yourself. They also provide excellent, 24/7 customer support to resolve any issue that you may be facing.